5 reasons to publish e-coursebooks in addition to traditional textbooks

The e-coursebook technology allows publishers to issue interactive textbooks on the basis of their printed textbooks in a simple and cost-effective way. Here are 5 reasons why it’s worth publishing e-coursebooks:

1. Today, e-learning is an essential part of education

Clients expect the publishing house to meet their expectations not only in traditional classes but also in e-learning. Textbooks in PDF format or static e-books are a thing of the past. An e-coursebook is a textbook with interactive, self-checking exercises and tests, integrated dictionaries, and an attractive mobile version.

2. An attractive and interactive form that’s always at hand

Thanks to the modern interactive form, e-coursebooks are very popular with students and teachers who want to be able to teach and to learn anywhere and at any time. Self-checking exercises, tasks and tests provide immediate feedback, while multimedia-enriched content makes learning more attractive and diverse.

3. Expanding your customer base

The publishing house gains additional customer groups thanks to an offer enriched with e-coursebooks and tailored to the clients’ needs. It reaches customers who were outside the reach of the distribution system for geographical reasons and those who, thanks to the multilingual interface of e-coursebooks, will be able to use textbooks prepared in languages other than their native tongue. By including e-coursebooks in its offer, the publishing house offers a new, interactive form of its products, gaining the interest of people who previously haven’t been included in the traditional group of customers.

4. Low implementation costs

When deciding to publish textbooks in e-coursebook technology, the publishing house does not have to incur any costs. Registration on the platform is free, and within the limit of X GB, you can create e-coursebooks on your own based on your textbooks. The only cost is the personnel cost of employees who digitise the textbook to the e-coursebook format.

As in the case of traditional distribution, the publishing house only pays a predetermined margin for the sold e-coursebooks  and possibly for the additional gigabytes of storage used.

5. Image building

Unlike in the case of printed textbooks, the e-coursebook technology gives great flexibility in developing products, adapting them to the needs reported by customers, and shaping the pricing policy.

A publishing house that responds to the needs and expectations of its customers can count on their commitment and loyalty.

Choosing an ecological solution, such as the e-coursebook, and acting as a leader in the introduction of modern technological solutions, will certainly have a positive impact on the publishing house’s image.

Now, when more and more people are choosing to limit their purchases of paper books, the time has come to offer customers something extra, namely,  going far beyond what static PDF textbooks or e-books could ever offer. The decision to publish e-coursebooks alongside printed textbooks could be a breakthrough towards the publishing house’s global expansion. Considering that e-learning is already an integral part of the publishing market, it is already worthwhile to start building – without investing high costs in technology – the image of a publishing house that expands its group of customers and cares for their needs, offering an attractive and interactive form of educational materials.